Growing Your Family Business Through Technology and Communication

The tools of business communication are expanding at an ever increasing pace. But which are the right choices for your business? How can you maximize the effectiveness of social media and internet marketing? What is the best way to incorporate such channels as LinkedIn, Facebook, Google+ and Twitter? Join us for a plain language discussion about using the latest technology to enhance operations, marketing, and customer service for your family’s business.
What You Will Learn:

• Which social media platforms are best for your audience
• How to “manage your message”
• The best ways to build out your presence
• How to use LinkedIn proactively
• How content marketing can generate leads, drive sales
• Who should manage your on-line marketing effort

Our Panel Includes:

• Matthew Boyle (Moderator)
  • CMO – Alexander Aronson Finning CPAs
• Dan Komm
  • Director of Brand Experience – Humbolt Moving & Storage
• Donna Murphy-Kilcoyne
  • President – Custom Learning Design
• Christy Schmidt
  • Client Care Manager – Rocktech

Where
Beechwood Hotel
363 Plantation Street – Rt 9
Worcester, MA 01605