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Firms find it’s cool to be kind

Journal of Accountancy (March 2024) - A boss throws a tantrum to rival a 2-year-old. Co-workers snap after too many long days of work during busy season. Clients bite your head off when you ask for a crucial document they...

Journal of Accountancy (March 2024) – A boss throws a tantrum to rival a 2-year-old. Co-workers snap after too many long days of work during busy season. Clients bite your head off when you ask for a crucial document they didn’t upload to your portal. You’ve heard about firms like this and may have even worked at one. But a workplace that tolerates hostility or has an unconcerned culture is not a place anyone wants to work, including young talent in a touch hiring market.

Innovative firms focusing on positive social and corporate governance are promoting a new kind of culture to attract and retain employees: a culture of kindness. Three firms, including AAFCPAs, implemented dynamic programs and activities to encourage kindness among their staff, clients, and communities — and it wasn’t difficult to do. Here are their stories.

This full article appeared on the cover of the March issue of Journal of Accountancy. >>

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