MACPA (August 29, 2024) - Carla explores how the profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting — what makes it exciting, meaningful, and impactful...
MACPA (August 29, 2024) – Carla explores how the profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting — what makes it exciting, meaningful, and impactful — we can inspire the next generation to see the true value of a career in this field. Carla’s views perfectly align with the MACPA’s “Purpose of a CPA” campaign, which encourages CPAs to share their personal stories and the passion behind their work.
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