MACPA (August 29, 2024) - Carla explores how the profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting — what makes it exciting, meaningful, and impactful...
MACPA (August 29, 2024) – Carla explores how the profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting — what makes it exciting, meaningful, and impactful — we can inspire the next generation to see the true value of a career in this field. Carla’s views perfectly align with the MACPA’s “Purpose of a CPA” campaign, which encourages CPAs to share their personal stories and the passion behind their work.
More Articles
New 1099 reporting thresholds are in effect for 2026. Businesses should understand what has changed and review vendor records, W-9 information, and payment activity before...
In her latest column in The Bay, Carmen Grinkis, PhD, CLTC, CLU®, CFP®, Co-Managing Partner & Wealth Advisor at AAF Wealth Management, explores the surprising...
What we choose to keep, change, or leave behind can reveal a great deal about our priorities. Carmen Grinkis considers how the clarity that follows...
