Smart Automation: AI & RPA
What Makes an AI Investment Worthwhile?
What separates a promising AI initiative from an expensive experiment? The answer often has less to do with technology and more to do with how...
AAFCPAs is excited to announce that Carla McCall, CPA, CGMA, Managing Partner has been named to the Accounting Today’s 2024 MP Elite. Carla is one of eight leaders named to this list, which recognizes managing partners who are experts at continually adapting and reinventing to not only survive but thrive amid market uncertainty. These leaders do more than navigate the industry. They serve as technologists, brand ambassadors, and deal brokers for their firms and for the profession.
This marks Carla’s second recognition on MP Elite, praised for her widespread esteem and service on external boards and committees including her current role as chair of the American Institute of CPAs. Since first appearing on the list in 2020, Carla helped AAFCPAs rise to become a Top 100 Firm—significantly boosting its headcount and embracing remote work. Today, the company has staff in 22 states.
Going forward, her vision for the next five years is to see the firm reach $100 million in top-line revenue. She also envisions the launch of a range of new offerings in environmental, social, and governance along with nonprofit consulting, forensic, and other services. To further enhance the firm’s growth and success, she spearheaded several innovative initiatives. In the areas of recruiting and retention, the firm is placing a strong emphasis on professional development and career advancement for its staff, including the addition of three full-time professional career coaches. On the technology front, Carla has led the firm’s creation of an Automation Center for Excellence, designed to streamline operations and drive cutting-edge efficiencies across the organization.
As chair of the American Institute of CPAs, Carla advocates for the profession nationwide. Drawing on her experience as a leading managing partner, she shares valuable insights with practice leaders across the country. She remains focused on attracting young talent to the field and helping accountants leverage emerging technologies, such as artificial intelligence, to stay ahead.
