Doing well by doing good: Central Mass. is home to six companies who have become Certified B Corporations

Image: Matthew Boyle, MBA, Partner, AAFCPAs

In a recent Worcester Business Journal article (September 7, 2026), business leaders from AAFCPAs, The Experience Alchemists, and Scalora Consulting Group discuss why they pursued Certified B Corporation^TM status and why maintaining certification continues to be a worthwhile investment. The article explores the certification process, the growing B Corp^TM movement in Massachusetts, and the role certification plays in reinforcing organizational values and accountability.

Key takeaways:

• B Corp^TM certification requires commitment: Companies must meet rigorous standards for social and environmental performance, accountability, and transparency, often requiring operational reviews, legal changes, and third-party verification.
• Certification reinforces organizational values: Leaders cited the designation as a formal way to align business practices with a broader mission and connect with other like-minded organizations.
• The work continues after certification: Maintaining B Corp^TM status requires ongoing recertification and adaptation as B Lab^TM updates its standards and verification requirements.
• Culture and recruiting benefit: Certified companies reported that B Corp^TM status helps communicate organizational priorities and supports efforts to attract and retain employees who value purpose-driven work.