CannCount, LLC Offers Data-Driven Solutions to Enhance Cannabis Operations  

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Boston, MA (September 12, 2024)—AAFCPAs, a preeminent 350+ employee CPA and consulting firm specializing in tax, assurance, accounting, wealth management, business process and IT advisory solutions, is pleased to announce the launch of CannCount, LLC. As a wholly owned subsidiary of AAFCPAs, CannCount leverages our many years of cannabis experience to provide seed to sale data-driven analysis and consulting designed to improve finances, operations, and cultivation for established cannabis operations, investors, and start-ups nationwide.

CannCount focuses on streamlining operations at every level—from designing and organizing facilities to maximizing productivity, optimizing strain selection, and improving yield and quality. By leveraging data-driven analytics, operators are better able to determine which strains perform best in specific grow rooms while financial insights quantify their impact. The practice also helps operators assess business structure to support optimal tax strategies, pinpointing opportunities for cost savings and developing competitive pricing that balances profitability with market positioning. 

“We are thrilled to launch CannCount to help cannabis operators thrive in a complex and rapidly evolving landscape. By empowering clients with data-driven insights, customized scorecards, benchmarking, and outsourced operational support, we give operators the tools they need to grow profitably and make more informed business decisions. Our goal is to provide clients with valuable guidance to help navigate industry regulations, optimize operations, and achieve their business goals.” 
Janice O’ Reily, CPA, CGMA, Partner and Chief Executive Officer
AAFCPAs | CannCount

CannCount unites specialists in cultivation, operations, tax, and finance to provide high-level consulting that advances cash flow improvements, growth plans, and M&A strategies. Our advanced dashboards and benchmarking tools combine internal data with third-party resources to deliver clear, actionable insights. Clients gain access to detailed financial reports, cash flow projections, and key performance indicators that offer a comprehensive view of their current standing. Our scorecard assessments evaluate cultivation, manufacturing, and retail operations, converting historical data and KPIs into predictive and prescriptive financial dashboards. 

Recognizing that many cannabis companies face financial constraints, CannCount provides consulting that is designed to be flexible and tailored to meet each client’s unique needs. Consultants can quickly identify key areas of improvement, ensuring a right-sized approach that aligns with both your goals and budget. Leveraging our extensive cannabis experience with more than 150 cannabis clients, we apply industry best practices to deliver efficient, cost-effective solutions that drive success. 

If you have questions, please contact Janice O’Reilly, CPA, CGMA, Partner at 774.512.9046 or joreilly@nullaafcpa.com, David McManus, CPA, CGMA, Tax Partner & Cannabis Practice Leader at 774.512.4014 or dmcmanus@nullaafcpa.com—or your AAFCPAs Partner. 


About the Authors

Janice O'Reilly

Janice O’Reilly, CPA, CGMA

Janice is a Partner in the Consulting Division of AAFCPAs and advisor and former leader of the Outsourced Accounting & Fractional CFO practice, which provides “right-size” outsourced accounting solutions, from cloud-based bookkeeping to CFO deliverables, designed to optimize the effectiveness of the modern finance function.  Public, privately-held, and nonprofit organizations value the pragmatic assessment, infrastructure set-up, and flawless execution of their accounting & finance deliverables—all completed with the resources and technical expertise of AAFCPAs’ full-service …
David McManus

David McManus, CPA, CGMA

Dave leads AAFCPAs’ national Cannabis Business Practice, and has been deeply immersed in understanding the complex financial and operational nuances of the industry since 2012. His subject matter expertise was sought by the U.S. Treasury and Senate Finance Committee for guidance on critical considerations regarding the 280E transition following DEA rescheduling news. As a key advisor through the AICPA, Dave and his cannabis team provides insights to shape regulatory guidance on this issue. He provides highly …